Pricing

Priced for outcomes, not seats.

No per-user fees. No credit packs. Three clear tiers based on how much data you bring and how much support you want. Every tier ships the full dashboard set, tailored to your data and priorities during onboarding.

Starter

Get a working dashboard in a week.

From £495
per month · inc. hosting + API costs
Best forSmall teams with a single source of truth — one warehouse or a handful of file exports.
  • All 25+ prebuilt dashboards
  • Last 36 months of history (rolling sync window)
  • Up to 50 GB stored data on your dedicated instance
  • AI Analyst (capped at $50/mo of API spend)
  • One warehouse connector (BigQuery, Redshift, Snowflake, Postgres or MySQL)
  • Unlimited file imports (CSV / XLSX) with SHA-256 dedup
  • Up to 10 named users · Google SSO domain-gated
  • Email support (next-business-day)
Most teams

Growth

We run it. You ship decisions.

From £1,200
per month · inc. hosting + API costs
Best forMost teams. Multiple data sources, white-glove onboarding, room to scale.
  • Everything in Starter
  • Last 60 months (5 years) of history — full year-over-year cohort visibility
  • Up to 500 GB stored data on your dedicated instance
  • Unlimited warehouse + API connectors (data pulled once, then queried locally — no warehouse query bills)
  • Scheduled syncs every 1h–24h, configurable per source
  • AI Analyst with pooled, budget-capped Anthropic spend
  • Unlimited users
  • Priority support (business hours, 4h response SLA)
  • Quarterly strategy call with our team

Enterprise

Your stack, your domain, your rules.

Custom
from £4k/mo · multi-year contracts
Best forCompanies with >10M events/month, multi-region needs, or strict compliance requirements.
  • Everything in Growth
  • Unlimited historical window — your full warehouse history
  • Stored data scaled to your actual volume (typically 5 TB+)
  • White-label branding (your logo, your colours, your subdomain)
  • Custom dashboards + SQL compute functions built by our team
  • SSO beyond Google — Okta, Azure AD, generic SAML
  • Dedicated solutions engineer + named CSM
  • SLA-backed uptime + on-call escalation
  • Quarterly in-person review
Comparison

Feature-by-feature breakdown.

FeatureStarterGrowthEnterprise
25+ prebuilt dashboards
Historical data window36 months60 monthsUnlimited
Stored data ceiling (fair use)50 GB500 GBCustom (5 TB+)
AI Analyst (agentic)$50/mo cap
CSV / XLSX file import
Warehouse connectors (BigQuery, Redshift, Snowflake, Postgres, MySQL)1 sourceUnlimitedUnlimited
API connectors (Stripe, GA4, HubSpot, Segment, etc.)
Sync frequencyDailyEvery 1h–24hSub-hourly
Hosted infra + maintenance
Anthropic API costs covered$50/mo cap
Named users included10UnlimitedUnlimited
Google SSO
SSO beyond Google (Okta, Azure AD, SAML)
White-label branding
Custom dashboards built for youAdd-on
Dedicated solutions engineer
Uptime SLA99.5%99.9%99.95%
Support channelEmailSlack + emailSlack + email + phone
Good to know

Pricing questions we hear often.

Why no per-seat pricing?

Per-seat fees punish teams that want more eyes on the data. Luma BI charges by data volume and ops complexity, not by invitations.

What does "from" mean in the price?

Real pricing depends on your data volume, the number of connectors, and your sync frequency. We quote firmly after a 30-minute scoping call.

Do I need to bring my own warehouse?

No. We can pull from your warehouse via a read-only API connector, or you can drop CSV/XLSX exports into the platform — same dashboards either way.

Will querying our warehouse get expensive?

No. We sync data once, then store and query it on our managed Postgres instance — so dashboard refreshes do not hit your warehouse and never appear on your BigQuery / Redshift / Snowflake bill.

How does the historical data window work?

Each tier has a rolling sync window — Starter holds your last 36 months, Growth 60 months, Enterprise unlimited. Data outside the window stays in your warehouse / source; we just don't hold a copy. Upgrading expands the window via a one-time backfill (typically completes within 24h). CSV-only customers can re-upload older exports any time.

Can we start on Starter and upgrade?

Yes. Every tier runs on the same platform — upgrading to Growth or Enterprise is a billing change plus, if you're extending the historical window, a one-time backfill we coordinate.

What happens if we hit the storage ceiling?

We notify you at 80% so there are no surprises. We never auto-suspend — in practice you either upgrade tier, agree a custom storage add-on, or trim what you sync. See our Fair Use page for the full picture.

Are there usage caps?

No compute cap on dashboards. The AI Analyst is cost-capped (per-admin dollar budget + per-user run cap) so API bills are predictable. Stored data, sync cadence and history depth are governed by the per-tier fair-use limits — see the Fair Use page.

How long does setup take?

Starter: about a week from kickoff to live dashboards. Growth: 1–2 weeks including SSO and connector configuration. Enterprise: scoped per engagement.

Can you build custom dashboards?

Yes — included in Enterprise, or as an add-on for Growth customers (typically £2–8k per dashboard).

Read the full Fair Use policy for the per-tier limits, what happens at 80% / 100%, and how upgrades extend your historical window.

Let's scope the right tier for you.

30-minute call. We ask about your data, you ask about ours. No decks.