Dashboards

Every dashboard, tailored to your data.

25+ prebuilt dashboards organised by audience — and during onboarding we tailor every page to your data structure, your vocabulary and the three commercial decisions you care most about. Industry templates ship for marketplaces, e-commerce, SaaS, fintech, travel, subscription and healthcare; we work with any vertical and any schema.

Examples

Same engine, your shape.

Each example below is built from the same Luma BI compute layer — only the schema mapping and the metrics differ. Click through the industries, then click any preview to open the real live demo.

Industry templates

Configured for your vertical, on day one.

The same engine, the same agentic AI Analyst — packaged for the metrics your industry actually argues about. Pick a template, plug in your data, ship decisions.

Marketplaces

Two-sided platforms

Built first for a UK wedding marketplace — supplier health, response funnels, listing tier economics, curation modelling.

  • Supplier Health · 7 action segments
  • Response Health · time-to-reply funnel
  • Tier MRR · upgrade targets
  • Curation Scenario · delisting impact

E-commerce

D2C / retail

Product catalogue economics, channel ROAS, repeat-purchase cohorts, basket and abandonment funnels — sliced by SKU, brand, country and device.

  • Product Performance · margin × velocity matrix
  • Cart Abandonment · funnel + recovery cohort
  • Customer LTV · channel attribution
  • Returns & RMA · category hotspots

SaaS

B2B / B2C SaaS

MRR / NRR cohorts, expansion vs contraction, feature adoption, free-to-paid conversion, account health for CSMs and AEs.

  • MRR Movement · new / expansion / churn
  • Cohort Retention · weekly + monthly
  • Feature Adoption · paid vs free
  • Account Health Scorecard · A+ to D grading

Fintech & lending

Lenders, brokers, neobanks

Origination funnels, default and arrears curves, channel quality scoring, regulatory and concentration views — without engineers writing one-off SQL.

  • Origination Funnel · application → fund
  • Default Curves · vintage cohorts
  • Channel Quality · approval × default rate
  • Concentration · region / sector exposure

Travel & hospitality

Hotels, OTAs, experiences

Occupancy, RevPAR, booking lead time, channel mix, cancellations and seasonality — with property-level benchmarking.

  • Occupancy & RevPAR · property × month
  • Booking Lead Time · channel breakdown
  • Cancellation Cohorts · by source
  • Seasonality · day-of-week + hour

Subscription & media

Publishers, streamers, news

Paywall conversion, content engagement, churn cohorts, channel acquisition cost vs LTV — with editorial-friendly segment reporting.

  • Paywall Conversion · article × source
  • Engagement Cohorts · weekly active
  • Churn Reasons · cancel survey rollup
  • Content Performance · category × dwell

Healthcare & services

Clinics, telehealth, professional services

Patient or client throughput, no-show rates, payer / channel mix, capacity utilisation and provider scorecards.

  • Throughput · appointments × clinic
  • No-Show Cohorts · channel × time slot
  • Payer Mix · revenue contribution
  • Provider Scorecard · utilisation + NPS

Don't see your industry? The platform is generic — every dashboard maps to a SQL compute function we can re-aim at your schema in days.Tell us what you're measuring →

The catalog

25+ dashboards. Six audiences.

The dashboard set ships with every plan and adapts to your industry template. Names below use the cross-industry vocabulary; e-commerce and SaaS labels (e.g. “Orders”, “MRR”) are wired in automatically.

Commercial / Leadership

5 dashboards
Executive

Top-level KPIs, funnel, paid/free mix, commercial health summary.

Tiers / Plans

Customer-tier breakdown + implied MRR + upgrade-target lists.

Bookings / Orders

Conversion outcomes, hot-leads pipeline, revenue by segment.

Accounts & Groups

Multi-entity accounts and within-group performance variance.

Benchmark

Entity-vs-peer-vs-region head-to-head with picker UI.

Marketing / Growth

4 dashboards
Acquisition

Channel mix, UTM quality with downstream activation, campaigns to review.

Attribution

Pro-rata channel → signup → activation → revenue attribution.

SEO

Per-location commercial value, score bands, top-performing pages.

Releases

Product release log overlaid on daily/weekly/monthly engagement series.

Customer / Supplier Success

6 dashboards
Account Health

7 action segments: drowning, starving, hot prospects, silent, zero-revenue, decliners, new paid.

Health Scorecard

Composite 0–100 score + A+/A/B/C/D grading + priority outreach list.

Response Health

Real funnel of inbound enquiries, time-to-reply, slow-responder lists.

Account Directory

Full account universe, pricing, product-feature adoption, churn risk.

Reviews & Reputation

Review coverage, gap list, tier × review correlation.

Availability / Inventory

Capacity, slot fill, leaderboard.

Product / Behaviour

4 dashboards
Behaviour

Contact methods, intent signals, multi-action patterns.

Users

Per-user engagement, free/paid ratio, category breadth.

App vs Web

Side-by-side platform comparison across every dimension.

Lifecycle & Cohorts

Registration cohorts, tier × cohort retention heatmap.

Finance / Strategy / Ops

5 dashboards
Budgets

Customer spend distribution, cost-per-unit, geographic variation.

Geography

Country / region / city demand.

Seasonality

Calendar effects, lead times, day / hour patterns.

Curation / Scenario

Editable strategic models with sensitivity (e.g. delisting, pricing changes).

Data Quality

Orphan rates, null rates, contradictions across sources.

AI

2 dashboards
AI Insights

Canned per-dashboard Claude report — one click, cached 24h.

AI Analyst

Agentic mode. Ask anything. Claude queries, builds, recommends.

Want to see it on your data?

Try the live demo to feel the engine, then book a 30-minute scoping call so we can map it to your schema and your priorities. Every dashboard is configured around your actual decisions — not a generic template.